Email marketing, problems and solution
Emailmarketing is collection of emails with the main aim of using it to promote eaither your blog advert,campaign or to market your product .Emailmarketing is required for a new or an existing company to communicate with business professionals or customers in order to promote their product and achieve the new goals in business.
Promoting your business is an important task hence it is essential to reach your target audience all over the world. It provide you with the mass email service through your mailing software. Mass mail service is where you send the emails to various groups of people at once. You can just compose a single mail and send to all groups of people across the globe with a single click.
How to be successful using emailmarketing;
1Campaign for right customers.
2Built the valid database.
3 Target the right group of customers for the campaign.
4Clear and sales oriented content.
5 Regular updating from customers.
6Track of email delivers to know the success bounce rate.
7 Clarify the needs to close the deals.
8Nurture the lead through the personalized emailmarketing.
9Provide your client with right services
10Provide the email in the right time with the right subject line
There is high importance for personalization in emailmarketing campaign. If you have a group of people to deliver the same mail, then make a personalized mail service where each person in the group will receive the unique email along with his/her First Name and Last Name as an identity.
Some of the best mailmarketing mode
1 Use of catchy subject line.
2 Send the email to business professionals and reputed companies.
3 Concise and keep your content short and clear.
4 Personalize your email.
5 Regular updating to the customers.
6 Clear check for spam.
7 Detail description of mail.
Through emailmarketing you can generate the leads that are accurate and target oriented, hence we focus on lead quality parameters to make you reach the desired heights in your business.
BENEFITS OF MAIL MARKETING
These are the benefits of emailmarketing that can make your personal business or company grow .befor that people do ask,If your company or business isn’t utilising emailmarketing should they start it and expect to get positive result instantly? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest message delivery in the whole world
It is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why email marketing is so popular amongst companies in a variety of shools,companies,open market,home and industries.here are some reasons why email marketing is seen by most people as the most reliable and effective marketing in us,uk,france,germany,nigeria and all other countries in the world
CHEAP AND AFFORDABLE
One of the most obvious benefits of email marketing is its very cheap compared to many other marketing networks and there are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, news papers,magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
IT REACHES AN ALREADY ENGAGED AUDIENCE
Reach an already engaged audience
Emailmarketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
IT DELIVERS SPECIFIED MESSAGES
Deliver targeted messages
Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.
Email list segmentation works fantastically for COMPANIES who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to people.
EMAIL MARKETING CAN DERIVE REVENUES
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
You’ll find a plethora of information about how you can successfully use psychology in email marketing to help improve your results, including one of our most popular pieces of content – The psychology behind creating successful email marketing
VERY EASY TO START
Email marketing doesn’t necessarily or don’t require a huge some of money or technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Many email marketing platforms, ours included, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.
ITS VERY EASY TO MEASURE
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
ITS VERY EASY TO SHARE
Subscribers can forward brilliant deals and offers to their families,companies and friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.
More and more we see brands cleverly utilising this tactic, and social proof has become a huge influence for online selling in recent years.
ITS EASY AND FAST TO REACH MILLIONS OF PEOPLE IN JUST A CLICK
What other marketing platform lets you instantly send a message to thousands of people across the world, Sure, social media like facebook,twitter,instagram,whatsapp and others can help you share the message you have in mind amongst a global audience but there’s no telling who’s actually reading your content but it reaches millions who are really interested.
IT QUICKLY HAVES AN EFFECT
Due to the reliability of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase.
IT MAKES FANTASTIC RETURN ON INVESTMENT
Unrivalled return on investment
In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. According to the DMA, the return on investment for email increased from an estimated £30.03 for every £1 spent in 2018 to £32.28 in 2019
It’s clear to see that email continues to be the most effective marketing channel available to every business. Perhaps it’s time for your business to start making email marketing a priority.
It is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why email marketing is so popular amongst companies in a variety of shools,companies,open market,home and industries.here are some reasons why email marketing is seen by most people as the most reliable and effective marketing in us,uk,france,germany,nigeria and all other countries in the world .
CHALLENGES OF EMAIL MARKETING
SO many firms,industries,schools,Companies face a number of email marketing challenges, ranging or starting from staffing to technology to strategy.An online company called Litmus polled hundreds of marketers about the biggest challenge, asking them which of the follow issues was hurting their program the most or affecting thire mail services the most,many brought out these:
Lack of quality data, integration, etc.
Poor coordination between other departments, channels, etc.
Limitations of current email service provider
Poorly defined email channel goals, KPIs, etc.
Bad strategy or leadership
Inadequate tools for email creation process
Low visibility into email performance, deliverability, etc.
In this post, we examine each of those challenges and present advice on how to overcome them, with assistance from our friends at MECLABS Institute, Smart Insights, Zettasphere, Epsilon, and IBM Watson Marketing.
SOLUTIONS TO CHALLENGES FACING EMAIL MARKETING
Acquiring useful data-integration tools. Having the right data integration tool can allow you to easily collect and collate your results data from your email marketing.
–Compiling all of your marketing databases allows you to identify different consumer segments so that you can create content that particularly speaks to them. Creating buyer persona to address each of your customer segments can help you create the ideal marketing message for each of your customer segments.
Develop Content– The goal of compiling all of your marketing results data is to create better content. Once you know what it is that your customers are actually looking for, you can make new content to address that need, which will lead to more sales success with those customers in the future.
When an email fails to go to a recipient’s inbox, this event is called a “bounce.” There are two kinds of bounces:
• “Soft” bounces, which are temporary and usually the result of a full inbox.
• “Hard” bounces, which result from a more permanent error, such as the email in question not existing.
Bounces are a problem for two reasons. One, internet service providers may block you if you have an especially low deliverability rate. Two, a very low deliverability rate represents wasted time, money, and effort trying to reach nonexistent contacts.
Regularly updating and maintaining your email contact list. Are there contacts in your email list who never open or click your emails, or engage your website? You should have metrics for such information in your marketing software. If a contact has been inactive for a long time, remove that contact from the email list.
Rethink your email opt-in process. Try adding an extra step or two to your email opt-in process, such as entering email information twice, or using an emailed confirmation, or both. This helps to eliminate the honest mistakes that can happen with any form of data entry. Sometimes, a customer is not intentionally giving your company the wrong data, but just missed a digit in their 26+ character long email address.
Give contacts the ability to update their information. From time to time, a customer might have to change their email address. Either they lose access to an old work email, or they just need to switch addresses to reduce the amount of spam they are getting. Whatever the case, if you make it easy for them to keep their contact info up to date, they are much more likely to self-report an address change.
Also consider asking them to self-report their preferences for email communication, such as the frequency and content of their emails. This allows you to give them content that is more meaningful to them as frequently as they are comfortable with. Another benefit is that this can help with the next challenge:
To this end, many marketers go to the extreme of buying email lists and using those to send unsolicited messages (also called “spam”) to people who may have no interest in the products that their company offers. This is a problematic practice at the best of times, and a viciously self-destructive one at the worst of times. Even if the emails that you purchase are viable, it is unlikely that these random people will engage with your company’s marketing message, causing them to unsubscribe or list your emails as spam.
Give the customers a clear value proposition when they opt-in. When a customer asks “why should I subscribe to your email?,” what is your answer? What is it that they will get out of being in your email list? Create a value proposition that answers the concerns of your key buyer personas, whether it is tips and advice for common issues in your industry, meaningful product updates, or even special offers that they cannot get elsewhere. If the customer does not have a reason to open your emails, then your emails will be ignored.
Target your emails to match buyer personas. Create emails that give customers a message that addresses their pain points. Segmenting your email lists based on the information you have about them, such as where they are in the sales funnel and their interests, can help you create a targeted message that appeals to them.
Test, optimize, and repeat. Optimizing content to earn subscribers is an ongoing process. Check your metrics, learn what messages are working and which ones are counter-productive, and constantly evolve and refine your process to make it better and respond to new trends.
If you want to verify just what your ROI is from your emailmarketing, you will need to set up a Closed-Loop Marketing system. This means having a system in place to track a contact from the point where they first visit your site and become a contact, through all of their interactions with your website and emailmarketing, to their final conversion into a customer. It’s important your marketing and sales team are aligned with their goals as well; for some help with that, check this out.
A strong closed-loop marketing system will not only help you track your ROI from email marketing, but will give you a sense of the ROI from all of your other marketing efforts such as your blogs, website optimization, and even social media marketing. This can even help you with your efforts to integrate your email data with your other marketing data systems.
For example, you can set up a system of lead nurturing emails to automate the process of qualifying a new sales lead. Instead of having to wait for a contact from a representative, your new sales lead can be engaged right away with an email that will create an opportunity for them to give your company more information that can be used to identify their place in your marketing segmentation. Such automation reduces the time a new lead has to wait for contact, which improves your close rate for deals.
Creating effective lead nurturing emails relies heavily on your ability to collect reliable data about your customers and your sales process. A good lead nurturing email system is a series of automated contacts, not just a single email that is quickly forgotten.